We strive to avoid the “they all look the same” lower quality frames common in corporate retail chains. We curate exciting and new handcrafted, unique eyewear designs from smaller, independent frame companies in Chicago, New York, St. Louis, Lubbock, and select locations in England, France, Italy, Spain, Scandinavia, and Japan in a variety of styles, colors, and materials. We seek out these frames for their unique character and charm, and select only the highest quality eyewear to give you an individual look that’s all your own. We invite you to visit our optical and see (and feel) the difference for yourself.

We employ the latest advanced lens designs available, from ultra thin lens technology to digital progressive designs, and specialize in the most complex prescription requirements. Properly fitting eyewear is essential for optimum visual performance. Far from one size fits all, we believe selecting frames that best highlight your individuality is an art, and fitting them precisely is a craft. With unparalleled expertise, we provide a one-of-a-kind personalized experience. Whatever your passion, the sharpest, most comfortable, and fashionable vision is our goal.